CHAPTER 12 Reports

AbleCommerce enables you to keep track of sales and your stores progress from an accurate and thorough reporting system.

When you click Reports from the left navigation menu, a screen displayed below will be shown.

There are three classifications of reports; Summary Reports, Statistic Reports, and Activity Reports.

Summary reports include reports on Sales Summary, Product Breakdown, Shipping Breakdown, and Taxes Breakdown.

Statistic reports include reports on product popularity, repeat customers and high spending / low spending customers.

Activity Reports provide web server statistics (such as browser types) regarding the visitors to your site. These are only available to merchants who have activity logging enabled by the store group administrator.

For all of these reports you can specify the date range that you want the report to reflect. This allows you to analyze how sales change over time. For example, you can enter the dates that a particular discount was in effect for and then compare the results with non-discount dates. By default, when you enter a report page it will be ready to display the results from one week prior to the present day.

Sales Summary

Sales Summary will generate a detailed line-item analysis of your sales activity.

Total Product Sales shows revenue the store generated from products alone.
Total Taxes shows the cost that was collect for taxes.
Total Shipping Charges displays cost of shipping fees.
Total Number of Orders displays the number of orders that have been placed in your store.
Total Items Sold displays the number of individual products that have been sold.
Number of Customers shows the number of individual customers who placed orders.
Average Order Amount takes an average of all order amounts.

Product Breakdown

Find out what products are generating the most revenue with Product Breakdown reports.

Name: This is the name that you gave the product. If you click on the name, you will be taken to its product page.
SKU: This is the unique product code that you specified when creating the product.
ID: This is a number that AbleCommerce automatically generated for the product when it was created. If the product was the first product that was created in your store, it will have the number one as the ID. Product options will have the same ID as the main product.
Quantity: The number shown here is the quantity that was sold.
Amount: The number shown here is the revenue generated by this product.

Shipping Breakdown

Shipping Breakdown will compile a list of the shipping methods that have been used for all completed orders.

Shipping Name: This is the name of the shipping service.
Provider: Custom means that it is a shipping method you added into the Shipping section. UPS means that it is a UPS service that you selected from the UPS OnLine® Tools section.
ID is a code assigned to the shipping method. The ID and Provider can be used to uniquely identify a shipping method.
Amount displays the total cost that went toward each shipping method.

Taxes Breakdown

Find out what taxes have been collected from the Taxes Breakdown report.

Tax Name: This is the tax that has been collected.
ID: This is an identification number created by AbleCommerce and refers to when the tax was created. The number 3 means that it was the third tax created.
# Order: This is the number of orders that have had this tax collected.
Amount: This is the total cost that was collected.

Biggest Customers

Find out who your top (or bottom) customers are in regards to the number of orders placed and / or the amount spent.

Show: What you select here will determine whether the top or bottom customers are displayed.
Customers By: Select # Orders to find out who placed the most orders in your store. Select Sale Amount to find out who spends the most amount of money in your store.
Phone: If the customer entered a phone number this will be displayed here.
Email: The customer's email address will be displayed here.
Quantity / Amount: If you selected to show customers by the number of orders placed, the quantity will be displayed. If you selected to show customers by the amount of total purchases, the total sale amount will be displayed.

Sales History

This will display a line graph showing how sales have been each month in a particular year.

Report Period: Select the year that you want the sales report to reflect.
Total Order: Select this if you want the graph to show a comparison of the number of individual orders placed each month.
Total Sales: Select this if you want the graph to show a comparison of revenue made each month.

Activity Summary

This report will display summarized statistics for the current log file.

Time Period: Select the Entire Log file or select Activity Between and enter the From and To dates using the format of (mm/dd/yy). Click the Submit button to see the results on this same page.
Total Page Views: This number indicates how many pages were viewed for the time period.
Activity Begins: This is the beginning date of the report.
Activity Ends: This is the ending date of the report.
Unique Customers: This is the number of unique visitors to your store.
Top Customers (Views): This is the username of the customer or visitor that had the most page views. You can click on the link to go directly to this user's record.

Browser Types

This report will display the different types of browsers used by your visitors.

Time Period: Select the Entire Log file or select Activity Between and enter the From and To dates using the format of (mm/dd/yy). Click the Submit button to see the results on this same page.
Total Page Views: This number indicates how many pages were viewed for the time period.
Activity Begins: This is the beginning date of the report.
Activity Ends: This is the ending date of the report.
Browser Type: This shows a graph of the different types of browser's used by your visitors. Each type includes the number of views and a percentage of the total.

Referring Pages

This report shows the pages that were referred by the store. This will let you know which pages are most often clicked on within in your store.

Time Period: Select the Entire Log file or select Activity Between and enter the From and To dates using the format of (mm/dd/yy).
Include Internal Referers: Check this box to include the activity of the store administrators. Click the Submit button to see the results on this same page.
Total Hits: This number indicates how many total hits were recorded for the time period.
Activity Begins: This is the beginning date of the report.
Activity Ends: This is the ending date of the report.
Referrer: This shows a graph of the different pages clicked on by your visitors. Each page referrer includes the number of hits and a percentage of the total.

Download Logs

This page allows you to create and download a log file in three different formats.

Time Period: Select the Entire Log file or select Activity Between and enter the From and To dates using the format of (mm/dd/yy).
Log Format: Select the type of log format to create, Common Log Format, Combined Log Format, or Extended Log format. Click the Submit button to download your file from this page.