You have an e-commerce store, but you’re finding that site analytics aren’t where they should be. If your conversion rate isn’t up to par, you could be making some mistakes on your site that are costing you valuable sales and customers. Let’s look at some e-commerce errors that you should avoid or fix on your website.
1. Homepage Doesn’t Reflect Your Products
Look at your homepage for a few seconds and pretend to be a customer. Then look away and ask yourself, “What does that website offer me?” Honestly try to answer this question and if you’re having trouble telling what your site is about after a short glance, then your homepage isn’t doing its job. People should be able to quickly eyeball your homepage and know what it is your site offers. If people can’t tell what your site is about, they will leave. First impressions are that important, so make your homepage targeted.
2. Call To Action Is Absent Or Unclear
Customers want quick and easy action. They don’t want to waste time and expect businesses to tell them how to purchase things. What is your call to action? If your buy now button isn’t big and directly in view, then chances are it’s being missed by customers. It’s essential to have a buy now button and ensure that it’s highlighted on your site. If not, customers won’t know what to do and they’ll wander off your site.
3. Prices Aren’t Listed
Don’t worry about listing your prices—this is a business and people are here for that reason. Customers aren’t going to think anything of it if you list your prices clearly in view. In fact, they will appreciate the upfront aspect of this because it makes things easier on them. Trying to be discreet with your prices often just make customers wary and confused. They start worrying that hidden fees will be tacked on later or that you’re trying to hide something. So list prices where people can easily see them.
4. No Symbols Of Trust
Scams are common on the Internet and people are always watching out for them. Sites that invoke trust are the ones that get business and conversions. No one is going to hand out financial information to a site that looks unprofessional. It’s important for your site to look legitimate, so list any symbols of trust on your store’s pages, like reviews and testimonials from previous customers. You could also list awards your store has received, business licenses, or other appropriate symbols of merit. And don’t hide these symbols of trust on your about or purchase pages—put them in plain sight on the homepage or sidebar.
Try to look at your site using a potential customer’s perspective. Is your site clear and elegant in its design? Fix any mistakes on your site and keep things as simple as possible for your visitors to find directly what they want. If you need any help with your online store, don’t hesitate to contact us. We’d be happy to serve you!
