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Friday, November 4, 2016 by AbleCommerce Team

Some functions and features of ecommerce stores are similar, whether you have a B2B ecommerce store, or a B2C ecommerce store. Many, however, are different because selling to other businesses is often different to selling to consumers.

You shouldn’t have to adapt your business processes or procedures to fit in with the functionality of a shopping cart solution. Instead, your B2B ecommerce store should meet the needs of your business directly.

Here are 12 features you should look out for when looking at ecommerce solutions for a B2B store:

1. Complex Pricing

With a B2C ecommerce website, pricing is usually simple as every customer gets the same price. B2B ecommerce websites are different as you will have different arrangements in place for different customers. This could be because of the volume of business you do with them, the frequency of orders, or the type of products they buy. You may also have different pricing arrangements in place at order level, regardless of who the customer is. Your store needs to have functionality that can handle whatever pricing model you have, however complex.

2. Bulk Discounts

Following on from the previous point, bulk discounts are a common feature of B2B businesses. They are a way of encouraging higher order values and building customer loyalty. To make the administration of this as easy as possible, your ecommerce store should have built-in bulk discount functionality.

3. Minimum Order Quantities

In addition to policies like discounts for buying in bulk, many B2B stores also operate a minimum order value for all or some of their products. This is often essential for managing margins and ensuring you remain profitable. Your ecommerce solution should have this functionality too.

4. Customer Registration

Customer registration is an essential feature for B2B ecommerce stores, but it should have specific functionality aimed at businesses that sell to other businesses. This means the ability to set different pricing levels based on the contracts you have in place with individual customers, or based on groups of customers. You should also be able to do the same with minimum order quantities, payment terms, discounts, shipping arrangements, and other settings.

A login section of the store also lets you hide particular products and block certain purchases, particularly for customers who are not registered. You can also put in place order tracking, and target the customer with personalized promotions.

5. Tax Exemption

Tax exemption is a complex area in all ecommerce stores because of way the internet makes it easy to find and sell to customers in other countries. It is even more complex in a B2B environment as some customers don't pay tax, and some products are tax exempt. You need flexibility to handle all of these issues in your ecommerce store

6. One-Click Reorder

Registered customers should be able to see their order history when they are logged into their account on your store. They should also be able to reorder with a single click. This saves them time, and increases their loyalty to you.

7. Flexible Payments

Having flexible payment options is an advisable feature for any ecommerce store, but it is particularly important for B2B businesses. You probably offer multiple online methods of payment, but what about offline methods of processing a payment? An example is ordering with a purchase order number and then paying on 30 days’ credit. If you offer this or similar payment options to all or some of your customers, your ecommerce store should be flexible enough to accommodate it.

8. Mobile Responsive

More and more purchases from B2B stores are being made on mobile devices. Mobile devices are also frequently used in the research phase of your customer's buying process. Your ecommerce store should, therefore, look great on mobile devices. All the features of your store should also work on mobile.

9. Intuitive User Experience

Most people in business are under time pressure. You will increase the appeal of your website if you make it as easy as possible to find your products, find information, and complete the purchasing process. You can achieve this by making the website intuitive with clear navigation and a powerful search feature. In addition, the checkout process should be as quick and simple as possible.

10. Marketing Tools

It is essential to continuously market to your customers to stay front of mind, build loyalty, upsell, cross sell, and win repeat orders. Your ecommerce store should make this as easy. In particular, it should be easy to promote particular products or product ranges on your website

11. Real-time Inventory Updates

Real-time inventory updates are the only way you can be sure that your customers get the most accurate information. This builds trust in your brand, encourages repeat sales, and improves levels of customer service. Real-time updates also improve your inventory management, particularly if you operate a just-in-time business model.

12. Full Customization

Most ecommerce solutions offer multiple features, but they do it in a rigid way. To get the most from your store, however, it needs to adapt to the way you do business, not the other way around. That means you should be able to customize it to match your business logic and processes. Some examples include:

  • Having features for sales reps, such as the ability to place orders on behalf of their clients, order samples, or check inventory
  • Giving customers the facility to request a quote, particularly with complex and customizable products that are hard to define with a fixed price
  • The ability to check and approve orders before they are fulfilled
  • Custom branding so the store looks like you, not like all the other stores using the same ecommerce platform

You may not need all the features and functionality listed here, but they are all common to B2B business models. The crucial point is you need an ecommerce solution that is built for B2B sales, or has powerful B2B functionality. Ablecommerce is one of the solutions that has all the features and functions described above so is adaptable to any B2B store or selling situation.

Wednesday, October 19, 2016 by AbleCommerce Team

For many people, the task of Christmas shopping has already begun. If your store is not yet ready for the rush—and optimized to maximize holiday sales—you will miss out.

Trends over recent years have shown that the Christmas shopping season begins earlier and earlier every year—long before the ads begin on television and even before the brick-and-mortar stores ramp up their post-Halloween efforts.

This trend of an earlier start to Christmas shopping is largely driven by the Internet and mobile technology.

The Facts and Figures

The Christmas shopping season is the most important time of the year for many ecommerce retailers, and there is a lot of research that looks at consumer trends. This research cannot be ignored, and one of the main findings points to being prepared early for Christmas shoppers.

A report from Nielson, a market research company, found that in September 2015, 36 percent of Americans had already started their Christmas shopping. By the beginning of November, 46 percent had begun Christmas shopping, and by the end of November, almost three-quarters of Christmas shoppers had already made a purchase.

Research by Magnetic found something similar. It reports that one-third of Christmas shoppers start researching their purchases a few months before the holiday season properly starts. That means October, September, and even August.

Google has published similar research. It says that more than a quarter of people start Christmas shopping before the end of October. In fact, almost 50 percent of people have their Christmas shopping almost finished before Cyber Monday. In other words, before December even starts, some people are done buying Christmas presents.

Black Friday and Cyber Monday

Black Friday and Cyber Monday are two key dates for ecommerce stores in the Christmas shopping calendar. They occur around the Thanksgiving holiday—Black Friday is the day after Thanksgiving, while Cyber Monday takes place on the following Monday.

The concept of Black Friday began long before the Internet in 1932. For decades it was regarded as the day the Christmas shopping season started. Shops would open early, stay open late, and put on promotions to bring in the crowds.

The Internet has changed all that, and the Christmas shopping season now starts much earlier. Research by Magnetic shows that 24 percent of shoppers begin searching for Black Friday and Cyber Monday deals one month before the actual shopping days take place. With two weeks to go before these big shopping days, more than 50 percent of consumers are already searching for the best deals.

As Christmas Approaches

So we have established that people start shopping for Christmas gifts earlier than they used to and that they are using the Internet to do this. Christmas shoppers also use the Internet to research the two main shopping days of the season: Black Friday and Cyber Monday. What happens as you get closer to Christmas though?

The research shows that consumer habits change the closer you get to Christmas, and understanding how these habits change may present opportunities for your store.

In particular, people start shopping for gift cards the closer it gets to Christmas. There are probably a number of reasons for this, including the fact that delivery is easier with a gift card than a larger item, so it is more likely to arrive on time. Also, gift cards are convenient when you don’t know what to buy someone. Many use it as a last resort when they run out of other ideas.

Magnetic looked into this and found there were 79 percent more searches for gift cards in the week before Christmas compared to the beginning of December.

If you offer gift cards and reliable delivery for them, you might be able to extend your Christmas sales for a few more days.

What You Need to Do to Get Your Store Ready for Christmas

There are a number of things that you should already have in place in order to get the most from the Christmas shopping season. If you haven’t done any of these, you should prioritize them as much as possible:

  • Homepage – Create a new homepage for your site with a Christmas theme. Include relevant offers as well as other information that customers are looking for. This includes delivery times and the latest order dates for guaranteed delivery before Christmas.
  • Black Friday deals – You should have decided on your Black Friday deals too. Your email marketing campaigns, PPC ads, and social media campaigns should be ready to go, as you will need to start sending them out well in advance of the date.
  • Cyber Monday deals – The same applies to Cyber Monday—everything should be in place, and your marketing messages should be ready to go well beforehand.
  • Product descriptions – You should take time to make sure all your product descriptions are optimized, particularly on the lines that will be popular during the Christmas season. This helps with your search engine optimization, but it also helps with increasing conversions.

Micro Moments

The micro moments concept is something you should also understand in order to take full advantage of the Christmas shopping season. It is a term Google uses to describe the purchasing process of consumers, and it shows why the Christmas shopping season is now longer than it used to be. Micro moments are the multiple engagements that consumers have with brands and retailers before they make a purchase. Google says that to be successful in ecommerce, you have to positively interact with consumers at each of these touchpoints.

Even if consumers haven’t made a Christmas-related purchase by the end of October, most have begun to think about what they might buy, and many will have started doing research. That research is a micro moment. Make sure your website is ready and maximizes the engagement so that you get the purchase rather than one of your competitors.

Monday, October 3, 2016 by AbleCommerce Team

Getting your ecommerce store ready for Christmas

To make the most of the Christmas bounce in sales, you have to get your ecommerce store ready. What are the things you should look at, though, and what should be your priority? Here are some things you should consider.

Evaluate Last Year – And Your Competitors

Start by looking at what happened last year – what worked and what didn't.  Include in this evaluation your offers, the order fulfilment process (including delivery), the functionality of your store, the speed and uptime of your store, and stock levels. Identify areas that need improvement or enhancement. It is also worth thinking about what your competitors did last year. Is there anything you can learn from them?


Now we are getting to the practical steps you should take, and at the top of the list is the functionality of your ecommerce store on mobile. Ideally, your ecommerce store should look as good on mobile as it does on desktop. All features should work on mobile too, and it should be fast. If this is not the case with your store, you should review your mobile set up.

General Check-Up

Next, do a general check-up of your website. Here are some things you should look out for: 

  • Make sure your site runs quickly
  • Check for broken links
  • Review your product descriptions and images
  • Generally declutter your pages
  • Make sure all your page titles and descriptions are unique
  • Review your product categories and store structure
  • Review you store’s security, particularly password security
  • Make sure your CMS, theme, and plugins are up-to-date
  • Review your website hosting and upgrade/change if necessary

Update Your Shopping Cart

You should also review your shopping cart. Many store owners regard shopping carts as functional tools, but this is only part of what they do. Shopping carts also play an important role in improving conversion rates. In particular, a high quality shopping cart that is well-configured will improve your shopping cart abandonment rate.

Start a Blog

A blog is a great way to connect with customers, enhance relationships, and build loyalty. It also helps with the SEO of your ecommerce store. If you haven’t started a blog yet, now is a good time to start.

Design a Customised Homepage

Many ecommerce stores make minimal changes to their homepage at Christmas. You can make yours stand out from the crowd while also being more relevant and appealing to customers by designing a customized homepage. This can include images and text but the two most important things are:

  1. Christmas related offers – on-trend products or items you want to promote
  2. Delivery information – how long your delivery takes and the last date you can guarantee pre-Christmas delivery

Review Your Payment Options

You might be losing out on sales because of the payment options you offer. This particularly applies if the number of payment options is limited. You don’t want a customer to buy from a competitor because they offer a payment method that you don’t. You should, therefore, offer as many payment methods as you can.

Prepare Advertising and Marketing Campaigns

Now is the time to begin preparing your Christmas advertising and marketing campaigns. You probably won’t launch these until November and December, but the earlier you can get them ready, the better. This includes PPC ads, email marketing, and social media marketing as well as online marketing efforts. You should:

  • Develop the marketing message for this year
  • Come up with special offers to include in your advertising
  • Write the text of your campaigns including PPC ads, social media posts, and content on your website
  • Develop the images, videos, and other creatives you need
  • Create landing pages

Remember to create urgency in your campaigns. At Christmas, customers are going to spend money. The only real question is whether they spend it with you or someone else. One of the best ways to ensure this happens is to create urgency.

Explore Alternative Forms of Advertising

Staying ahead of the competition to maximise your Christmas sales means you should look at alternative means of advertising as well as what has worked for you in the past. Three possible channels are mentioned above: PPC campaigns, email marketing, and social media. If you don’t use one or more of these at the moment, you should explore if they are a good fit for your business.

You can also try other forms of advertising that you might not have tried yet. Examples include Facebook ads or retargeting ads.

Offer More

This tip is about thinking about the things that customers are concerned about at Christmas and working out if there is anything you can offer that deals with those concerns and gives you an edge on the competition. Here are some examples:

  • Lowering or scrapping your delivery charges
  • Improving the speed of delivery
  • Offering a complimentary gift wrapping service


Take some time also to ensure you have an analytics service properly set up and configured on your website. Google Analytics is one of the most widely used. With this in place you can effectively measure and analyze the work you have done to maximize your Christmas sales.

Don't Forget Post-Christmas Sales Shoppers

Finally, start planning for the post-Christmas sales. You won’t have much time between the Christmas rush and the sales season so you should put as much in place as you can now.

You might not get all of the items on this list completed before you start seeing the annual sales uptick for Christmas, but the more you can, the better your results should be.

Thursday, May 26, 2016

The world is getting dependent and addicted to the internet these days. With easy access to the internet on the go and the availability of internet powered mobile devices, it has led to a new craze in people. Fueled by this power, people are now spending most of their time on the internet, and a part of this time also goes to surfing the net for various products  giving a new surge to eCommerce business.

If you are the one looking to trap the immeasurable potential of eCommerce with your innovative idea or product, then creating your own online store would be the best option for you. You will be able to market your product on your own terms and do proper justice to the segments you want to promote if you create your own online store.  This isn’t always possible when  selling on other merchant portals like Amazon, eBay, Etsy, etc.  The thing to remember is that building your own eCommerce store isn’t that technical or difficult when you use the right online shopping cart software system.

We will now go through the basic requirements of building and running your own eCommerce store.


1. Have you found your niche brand and prepared a business model?

If you are really serious about building your own eCommerce store, then the first problem that you’ll have to face is the biggest problem of economics. ‘The problem of choice’  is one question which you will have to definitely answer and will make or mar your business.

  • What will you sell?
  • To whom will you sell it to?
  • How will it benefit the end user?
  • What will be your business model?
  • Who are my competitors?
  • How can I succeed over my competition?

You must have clear answers to all these questions, and if you don’t, then you aren’t yet prepared and should do more homework before starting your online business. Find the practical and reasonable answers to these questions so that you don’t regret it later. You must make a choice yourself first before you ask others to choose from what you have to offer.

2. Which kind of site are you going to build?

This is another important question that you must ponder deeply. Don’t get swayed by the fancy looking already established eCommerce portals as they have traveled a long way to reach where they are. The key to success in a new eCommerce business is to keep it subtle and easy to manage for yourself.

Keeping your site simple gives you the liberty to launch your eCommerce portal at bare minimum cost so that you can make improvements in later stages as per the requirement and result of the ROI that you are getting. In any case, the website is going to evolve as you slowly and gradually understand your clients and their needs, so why would you want to invest a lot of  money at an earlystage when the focus should be on improving your return on investment and understanding what your customers want from you.

3. Which eCommerce platform are you going to use?

Yet another staggering question that you will face is what kind of eCommerce platform shall you  choose? There are a lot of options available in the market, but you shouldn’t get swayed by the fancy looking eCommerce shopping cart software because they might be too difficult to handle and complicated to customize by yourself.
When choosing the right eCommerce shopping cart software keep the following points in mind:

  • Is it easy to build and will you be able to customize it to fit your needs?
  • Will you have to pay recurring charges or just one time fee?
  • Is it PCI certified with latest requirements to accept credit cards?
  • Is it mobile friendly using the latest responsive website design technology?
  • Is it search engine friendly and does it  support latest SEO features?
  • Will it grow with you while your business expands?

If the eCommerce shopping cart software is satisfying these criteria, then you are good to go.  Some shopping cart providers offer hosted-only solutions where you pay a monthly fee.  Be careful if you are considering this type of soluion!  The time and investment you put into your online store is where the true costs are spent.  If you outgrow or become dissatisfied with your hosting provider, then you will lose all that hard work initially invested in your website.   You may be hesitant to go for a  sophisticated  eCommerce shopping cart software application thinking that  it is not meant for you, but consider the future and the evolution of your business and mostly the investment you will make.  A good shopping cart provider, like AbleCommerce.com, can provide you the option to own an easily customizable eCommerce shopping cart with a one-time payment, loaded with all the required security features and latest platforms so that you can manage and expand your website easily for years to come.

4. What is going to be your marketing strategy?

Now that you have decided what to sell, chosen the domain for your  eCommerce store, and customized your eCommerce shopping cart software, you are faced with the final,  and possibly the most important question; how are you going to market it?

Marketing your eCommerce portal extensively will take your website a long way. Your focus should be on using correct marketing tactics and adopt a long term strategy so that your website remains at the top on the search portals. Getting good content, marketing on social media platforms and doing proper SEO of the website will greatly help in taking your website up on the search engines organically. Adwords and PPC campaigns will definitely give you the beginning push but they can be a heavy drain on your resources in the long term. So you must have the answers for the following questions:

  • What is going to be your marketing strategy?
  • How are you going to advertise your site?
  • What kind of SEO work are you planning?
  • What will be your content strategy?

5. What have you done to secure the trust of the customer?

From the  customer’s viewpoint, besides the quality of the product and service you provide, their only concern is the security of the online transaction they have with you. As long as you aren’t selling the antidote for the venom injected in the consumer, he/she is likely to abandon the cart if your site cannot guarantee the safety of transaction. Always use a PCI certified eCommerce shopping cart to avoid excessive merchant fees,, and instill the confidence to the consumer by displaying the logos of security certificates obtained by your site.

Although the list of the points to be mentioned can be very long and dynamic as per the need and resources of each individual entrepreneur,  the most important points to be considered are the ones mentioned here, as they will be the standalone factors forming the seeding ground to create your online store. A new business is like a newborn baby. You have to nurture, tend to and train it to stand up on its feet slowly and gradually aided by time.

If you create your eCommerce store carefully and plan everything, keeping in mind all the factors and vulnerabilities, there are high chances that you will succeed in your venture and have the opportunity to expand your online business. Remember that to reach the top floor you need to climb the ladder step by step. Just remember to keep your eCommerce site simple and easy to customize, chooe an eCommerce shopping cart software which you will own with a  one-time payment, and is easily programmable and effective in use so that the customers can complete the transactions effortlessly and safely.  Last, but definitely not the least, pay proper attention to the SEO part so that your site gains as much traffic as possible and as fast as possible. If you can make all this happen then the limitless world of eCommerce awaits you with open arms.

Monday, March 14, 2016

Online shopping is the latest thing today as is the shopper’s ‘user experience’. No ecommerce business  can sustain itself in this age if it isn’t focused on providing the best user experience to the customer through their  online shopping site.

A user’s experience is one  thing that can make or mar an online shopping site.  You aren’t the only one standing with the freebies; the competition is cut throat and the customer is wise. You can’t hide anything so why not show it. Be educative, informative, supportive and proactive.

What we endeavor to capture is the viability of the eCommerce Shopping Cart’s ability to lure the customer into  pressing the Buy Now button quickly  to make the purchase, because that is as simple as it gets.

Why is registration necessary for every customer?

When I’m ready to buy, why should I fill in unnecessary forms when I don’t want to. Some sites make it an agenda to suck all the information from the customer in one go, but they forget that the customer has the liberty to abandon the checkout of an eCommerce shopping cart at any time.  According to (insert citation here),  3 out of 5 times the customer actually abandons the cart, and goes to another site when forced to fill useless registration forms. The world is paranoid about personal data privacy.   A good eCommerce Shopping Cart  must have the option to  checkout as a guest.

Does your site remain lucrative till the end or lose it’s shine?

There is no free lunch and every business understands this  clearly. Whenever an offer is given, the viability of that offer is calculated in advance. Once you have given such an offer, your eCommerce store should provide the customer to use the shopping cart until the very end of the purchase. A cart is very likely to be abandoned by a shopper if fear strikes that the offered price  is not getting applied. Getting someone to spend money on your  terms is a difficult task in this age of competition. The customer likes to be treated nicely and receive the benefit of shopping with you, so please offer the same.

Have you made your site look trustworthy to the customer?

Financial security with online transactions is one of the biggest concerns for all customer. Online fraud and theft of financial information from online payment systems is  something that is becoming far too common.  To address any such fears, it is always good to have trusted payment methods displayed on the site along with security seals.  The .Net ecommerce framework provides great provisions for inclusion of such security measures and sites must incorporate them.

Is the site easy to use?

Can the customer locate search, buy and add to cart buttons easily? Or are these signs lost in the splendor of your site? Because, if the latter is the case, then you might be losing customers frequently. In this age of speed and convenience, the customer will take the time to look for anything, so everything should be readily available and functional at all times. Always make it convenient for the customer to find the quintessential Buy Now button on the page. Asp.net shopping carts give plenty of options for express checkout and payment choices making it as convenient as possible for the shopper.

Are you mobile friendly?

Is your shopping cart easy to use on a   mobile device? In this age, most of the offers are received by customers on their smartphones, and a  customer motivated by the lucrative offer makes the impulsive purchase on  the smartphone itself. The ease of using your shopping cart on a mobile device would make all the difference in such circumstances. Asp.net Shopping Carts are very swift and easy to use as a mobile application and provide a great experience.

Does the customer have the freedom to choose from multiple shipping and payment options?

This is an option which gives a lot of ease of access to the user. People frequently switch between their office and home addresses for ordering things, so if they get the facility to add both the addresses and any more if they wish to, then it makes the purchase quick and easy for them. The customer should also get multiple payment options to make the purchase easy.  If your site doesn’t have them, then you should start looking for the best online store builder.

Are you giving the customer a chance to review the product until the last step in the checkout process?

No purchase is a blind purchase these days and the customer will always have the option to return the product even after purchasing. It’s prudent to let the customer make an informed decision on the purchase and review the product up until the last step in the checkout process, so that the trust can be increased.

Is making a purchase on your site similar to passing an exam?

Does it take too long for the customer to complete a transaction on your site? Are you asking the customer to fill out too many forms?  Are your customers calling you for help on how to make a purchase?? If your site is even close to these scenarios, then there is a very serious need to revamp the procedure. It is always in the best interest to keep the purchase form short and simple with a requirement of vital information only.   The customer is going to use his/her financial information, so the chances are higher that the customer will be more skeptical of the process. In addition to using short purchase forms, give your customers a surety that the purchase is going to be easy so it won’t be  aborted in the next step.

Are you giving freedom to the customer to return?

Always have an option to save the items in the cart  for later use. This ease of convenience, although doesn’t ensure instant purchase for you,  always leaves a chance that the customer might return to review the items  may make a purchase lured by your offers on that day.

It’s not  uncommon for a shopper to add items to his/her basket and leave the shopping site.  Make sure you can contact them later on and send a reminder in case they decide to return and finish the purchase.  It is a  good idea to keep as many options available as possible to increase the likelihood of a future purchase. .

Have you forgotten push sales?

Is your site using push sale options by suggesting additional relevant items while making a purchase? This is one feature which can often lead to extra sales and proves beneficial to the customer too. Many times it happens that the customer doesn’t realize the need of the other item, but if you have associated the relevant items and make the suggestions,  then it can be a great help to both you and the shopper. A good Asp.net Shopping Cart gives you the liberty to use many such options easily.

Follow up on abandonment rate

Although this list isn’t exhaustive and can never be because the expectations and trends keep changing every moment, but still the purpose of every enterprise is to reduce the abandonment rate and convert the customer visit to sales. This can only be possible if you pay attention to the ease of access factor for the customers. The customer has the complete liberty of choosing the site he/she wants to shop at and one  trick that works is simply being helpful.

It is important to closely track the reasons  for abandonment of such carts and rectify the problem as soon as possible, otherwise 60-80 percent of carts get abandoned according to ( insert citation here)  and yours might be squandering in that number.

Stress on conversion rate

The most important and profitable figure is the conversion rate, and only your constant untiring work along with good judgment of choices and opportunities can help you in increasing it. The problem of choice is one of the biggest dilemmas in the world and has to be handled properly because only you can choose what to keep and what to leave, and these choices will keep changing with the trends. Choosing the best and most flexible eCommerce shopping cart solution can help in making such choices easier and faster, as they actively incorporate such changes to keep up with the trends, and can make customizations according to your needs very easy and swift.

Now here is a formula that offers it all

AbleCommerce is one such eCommerce solution which provides a great range of features and options in developing and customizing your shopping cart site.. The services offered are at the most competitive pricing with a wide range of support and upgrade available. Developed using the Asp.Net framework, AbleCommerce’s eCommerce shopping cart is one of the best options available in the segment. Ensuring safety with accreditation from PCI Security Standard Council and having the latest PA-DSS v3.1 certification. AbleCommerce instills confidence in the shopper. AbleCommerce software gives you the opportunity to think out-of-the-box about innovation as you don’t have to rely on developers alone. You get the novel opportunity to tailor your eCommerce shopping cart according to your choice at any time you want. It’s always your business completely in your caring hands.

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