It was once believed that online stores would never be as popular as they are because they would not function properly and consumers would reject them. Some thought that only the personal touch of a salesperson would be able to convince customers to make their purchases. That has not turned out to be the case. Easy to use eCommerce solutions have quickly and effectively become a major player.
How To Avoid The Pitfalls
When something is still in its early stages as eCommerce really is, it is easy for people to fall into some of the pitfalls that would cause them to not perform well in relation to others in the space. This is why it is important to look at some of the mistakes that are made when it comes to designing an eCommerce site.
- Not Optimizing Images
Customers want to look at the images that you provide for them on your eCommerce site, but that does not mean they want to look at images that are not of a high enough resolution that they can truly see them. If an image is of poor quality, consider using photoshop to sharpen it up a little so that viewers will get a better idea of what you are trying to show them.
- A Slow Checkout Process
You may not have considered how important even a few seconds of time are to customers, but they are. This is why they are online shopping in the first place and not out in some store looking for what it is that they need. Keep this in mind if you want to keep customers around, and make sure the checkout process is as seamless as possible.
- Not Including Product Descriptions
This one is a big no-no. While pictures can often speak a thousand words, there are sure to be some questions that remain. A product description included with the picture could help to answer some of these questions right away. Don’t overwhelm the customer service lines with questions about product descriptions by not providing them.
These three things are huge when it comes to pitfalls that are made on beginner level eCommerce sites. In order to make your own site easy to use and great for customers, avoid these pitfalls and others. Contact us with any questions you may have about mistakes that you can and should avoid.