Many online companies starting out come across the power of Google Adwords. No matter what the size of the company, many have marketers have been trying to capitalize on how to attract new customers by doing the most important thing, advertising. By maximizing Google adwords you can expect an increase in sales and traffic. However, Google Adwords, doesn't always cut it.

That is where is social media steps in. There is more than just clicking on ads, it is about getting out information, where to put it, and how are you getting out there.

First thing first, is the What. What are you trying to share with your customers, and how is your business beneficial to them in anyway? When trying to explain your business, you have to have a target audience and use words and a message that will be relative to there ears. Talk about the aspects of your brand that will gives the potential customer information that they can get a better insight to what you are about. Know the information that you are putting out there, because now everyone has the power to do a Google and Yahoo search, and when the company pops up, you hope your internet presence is the first that they see

There in lines the where. Where is your internet presence. Once a potential customer looks you up, what social media platforms are you linked to. The more you have the more you can control the information and show that you are in the know with the latest social and business trends. By understanding the social media platforms you can lay out a clear framework that helps follow investments and trends, by following Facebook Timelines, or Twitter Feeds, LinkedIn Feeds, Google+ ,etc. When trying to reach the customer , you  have to have a consistent, and favorable presence in the online communities. Once you establish your presence the most important factor that many companies forget is to stay engaged with that customer or potential customers, always follow-up with questions that people might have, and continually monitor social activity.

The last is how can you attract these customers? It is more than just being on the online communities, many company subscribe to every platform and still don't attract the traffic that they desire. Do campaigns to draw attention to your company, play to your target audience and become the popular kid on the block. Get into the conservation, lead the conversation to talk about your company, your brand, and your products. Get creative, change the ways your pages and your website look to become attractive to your customer. Know your audience, what appeals to them, and how can you get them hooked, by being entertaining and engaging.

Once you get all the questions out the way, don't just stop there continue to make a bigger presence online, the more you are available the more money you will make. Each day social media grows and grows, with more users signing up, and more companies marketing to them. So enable to cut to the front of the line follow these pointers, lay out a clear framework of what information you are going to put out, increase internet presence, monitor, engage, and be creative.