You've built an amazing business. You took your time, you saved your money, and you did your research. Now, you're online and you're ready to do business. You're ready to make some money and grow! There's one problem...advertising only goes so far with ecommerce. How are you supposed to get customers to bring their business to your site? The answer lies in search engine friendly ecommerce.
The Internet certainly brought about a revolution, and it continues to throw business owners curve balls all the time. If more and more people are shopping online, there has to be a way to attract those customers to your site over another one, right?
Search engine friendly ecommerce is one of the biggest ways that customers get drawn into your site. Think about it like this: Imagine that you need to build roads that lead back to your site all over the Internet. The roadmaps are Google, Yahoo and other search sites. Each time you post a blog or some other information about your business on the Internet, which contain keywords that people might use to search for a business like yours, you've built a road back to your business. The more roads you have built, the more the search engines are going to pick up on them and use their road maps to direct people to you. It's really that simple!
So, there's a lot to be said about keeping your business search engine friendly. Next to word of mouth (which is done via social networks as well as in person), search engines are a very reliable place for your customers and potential customers to turn to for information. Also, remember that Google and other search engines are inspecting your HTML. Making sure that your HTML is W3C compliant is a key factor to being found on Google.
To discover what keywords would work for your business, put yourself in the shoes of your customers. What words would they use if they were searching for a company like yours? Whatever content you incorporate in your blogs or your site should contain those words. Before you know it, you'll see the difference in your web traffic. For more information on how to keep your site search engine friendly, contact us today.